As touring and adventure holidays continue to rise in popularity, Incredible Journeys has launched its new ‘Touring Your Way’ campaign, featuring a curated collection of touring and adventure holidays created to help travel agents confidently match every customer with a holiday that feels tailored to them.
*All details correct at time of publish (14 May 2026)
The campaign has been developed around the idea that touring is no longer one-size-fits-all. Holiday makers want different things from their holiday, whether that’s culture and iconic sights, food-led discovery, a family-friendly pace, or slower journeys that allow time to really connect with a destination.
Touring Your Way brings these preferences together in one easy-to-navigate collection, making it simpler for agents to recommend the right touring style based on how a customer wants to travel, not just where they want to go.
Touring Your Way includes over 30 hand-selected journeys across five core regions – The Americas, Africa, Far East, Europe, and Indian Ocean & Oceania, with each supported by dedicated destination hubs.
Designed specifically with the trade in mind, these hubs combine itinerary information with expert insight and practical, downloadable marketing materials agents can use to inspire customers, prompt meaningful conversations and help convert touring interest into confirmed bookings.
The campaign also features engagement tools for agents to share, including a ‘Find your touring style’ quiz and itineraries created specifically for first-time tourers, helping customers feel more confident about choosing a tour, even if they’ve never travelled that way before.
Working alongside a wide network of knowledgeable touring providers, Incredible Journeys aims to elevate touring and support agents with a curated range that makes sense in a fast-growing, increasingly varied touring market.
Sarah Lancashire, Marketing Director & Interim Product Director at Incredible Journeys, said: “Over the past 12 months, we have seen a clear increase in demand for touring and adventure holidays as customers look for trips that are more experience-led and thoughtfully planned. At the same time, touring has become much more personal.
“Different customers want different paces, different levels of activity and different kinds of discovery. Touring Your Way was created to make that matching process effortless for agents, with a curated collection of journeys and destination hubs packed with insight and assets that help turn inspiration into bookings.”
Agent Incentive
To support the launch, Incredible Journeys is giving agents the chance to win an adventure travel bundle worth over £250 when they make an Incredible Journeys package booking between 13 May and 18 July 2026, with four chances to win across the campaign window.
For details, visit goldmedal.co.uk.
