Incredible Journeys – the specialist touring brand of Gold Medal Travel Group – has announced a new supplier partnership with Newmarket Holidays, with the brand named as the first B2B operator to offer their escorted touring programme to the travel trade.
*All details correct at time of publish (1 April 2026)
The collaboration will give travel agents access to 30 standalone tours from the brand’s award-winning portfolio, with more to follow over the coming months.
By making Newmarket Holidays’ escorted tours available as individual components, agents have the freedom and flexibility to package creatively around the core itinerary, unrestricted by fixed tour durations and flights.
This allows them to create personalised itineraries with the option to add pre- and post-tour stays, multi-centre extensions and bespoke packaging to suit their individual client requirements.
Commenting on the partnership, Sarah Lancashire, Marketing & Interim Product Director at Incredible Journeys and Gold Medal Travel Group, said: “We’re thrilled to be working with Newmarket Holidays and being the first B2B tour operator to bring their tours to the trade.
“Newmarket’s product is a brilliant fit for Incredible Journeys and will hugely strengthen our offering, giving agents even more choice, confidence and flexibility. We’re looking forward to moving forward together as the consumer demand for experiential holidays continues to grow.”
David Sharman, Chief Commercial Officer for Newmarket Holidays, added: “Incredible Journeys’ outstanding reputation with the trade and their ability to add value through tailored packaging make them the ideal partner for us.
“We’re excited to see agents benefit from our offering for the first time and help them introduce Newmarket Holidays to customers via a dedicated trade channel.”
Newmarket Holidays tours are now available to book via Incredible Journeys.
Find out more at www.dnata.com/travel
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