Jet2holidays has announced the first four independent travel agents to win its ‘Holiday Saving Experts’ campaign.
The winners are Holiday Getaway, The Holiday Shack, Bonny Travel and L&J World Travel.
Each will have up to £1,000 paid off their business bills every month for four months (November to February).
In total, Jet2holidays is paying up to £20,000 to help agency partners with their business bills this winter as a result of this campaign.
Agents can participate before the competition closes on October 16th.
All agents need to do is simply promote the campaign to customers in their shop window or on social media and send their entry to the Jet2holidays Trade Team.
The four winners showcased a range of creative ways to promote the campaign, including eye-catching social media posts as well as prominent in-store and window branding.
‘Holiday Saving Experts’ went live last month. It was designed to position independent travel agents as experts who can provide money-saving tips for customers, whilst promoting and selling package holidays.
The campaign will continue into the winter and features advice and insider tips from Jet2holidays colleagues on how to help customers make their money go as far as possible.
Jet2holidays is also inviting independent travel agents to provide their own tips to help their customers’ money go further.
The campaign provides independent travel agents with a vast array of tips to target customers such as:
- Promoting flexibility around payments such as a low £60 per person deposit.
- Pushing book now messages to lock in the price because Jet2holidays will not introduce a surcharge.
- Thinking about flexible durations and choosing the length of holiday that suits the customer, not just a traditional seven or ten-night holiday.
- Be flexible with dates – with four seasons on sale through Jet2holidays, customers have lots of choices meaning they can expand their search options.
- It pays to package – ATOL protection and everything wrapped up in one place give more assurance and value.
- Always remember – Jet2holidays is the home of Free Child Places! – there are thousands of Free Child Places available.
Jet2holidays is targeting agents through a number of channels including email, social, video and training sessions.
Agents are provided with bespoke marketing collateral such as in-store branding, window posters, social media content and ‘Holiday Saving Expert’ badges for agents to wear.
Alan Cross, Head of Trade at Jet2holidays said: “With just one week to go, we are looking forward to seeing some fabulous entries.
“There has been a magnificent response to our Holiday Saving Experts campaign from independent travel agency partners, and their feedback tells us that it is really resonating with customers.
“Our first four winners all developed clever and creative ways of putting the campaign in front of customers, so we would all like to say well done and thank you for getting involved.
“The demand for holidays continues to be very strong, and this campaign is a great way of helping customers showcase all the qualities that make Jet2holidays the ideal product for any customers that might be feeling price-conscious.”
Agents can visit: trade.jet2holidays.com
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