Jet2holidays has announced a brand-new digital billboard campaign dedicated to driving customers to visit their local independent travel agent.
The nationwide campaign went live yesterday and will reach up to five million adults, said the company in a statement.
The campaign has been designed to encourage customers onto the high street and into their local independent travel agency and is supported by a social media campaign across Facebook and Instagram.
The campaign uses bespoke creative on digital billboards in areas with high footfall and calls on customers to ‘Visit Your Local Independent Travel Agent’ today.
The digital billboard also encourages customers to scan a QR code, which then directs them to the Travel Agent Finder section of the Jet2holidays website.
By doing this, customers automatically view a map, contact and address details for their nearest local independent travel agencies.
Customers can then visit or call the travel agencies and therefore benefit from expertise, guidance and advice when booking a package holiday with Jet2holidays.
The campaign has been rolled out across Jet2holidays’ ten UK bases, meaning it can better target independent travel agents that work in partnership with the company.
Independent travel agents interested in learning more can visit the company’s dedicated trade site: trade.jet2holidays.com.
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