JetBlue has launched the new TrueBlue® loyalty programme and the introduction of tiles, Perks You Pick™, expanded levels of Mosaic and more ways to earn perks and status.
The programme, announced last year, offers members new opportunities to earn perks and status whether in the air or on the ground.
Tiles are the new way for TrueBlue members to track progress toward Mosaic status while also unlocking valuable perks along the way.
With the introduction of tiles, TrueBlue members can turn road trip rentals into an inflight rosé, or that dream vacation into Mosaic status.
One tile is awarded for every $100 in qualifying purchases on JetBlue, JetBlue Vacations®, Paisly® by JetBlue, many JetBlue extras and fees and American Airlines flights.
Additionally, one tile is awarded for every $1,000 in eligible spend on all JetBlue credit cards. The more ways customers interact with JetBlue, the more perks they can earn.
The new TrueBlue also gives customers the ability to choose the rewards that are most valuable to them.
For the first time ever, TrueBlue members will be able to customise their experience with Perks You Pick from a new menu of rewards after reaching only 10 tiles.
For every 10 tiles TrueBlue members earn (until reaching Mosaic status at 50 tiles), they can choose a new perk including Early Boarding, Priority Security, Alcoholic Drink, JetBlue Vacations Bonus, and 5000 Point Bonus.
TrueBlue members can track their tiles on their TrueBlue dashboard with members receiving tiles for spend from the start of 2023.
Any member eligible for Perks You Pick based on their 2023 tile count will have the opportunity to immediately select as many perks as they’re eligible for.
Once a customer earns 50 tiles, they will reach Mosaic 1 status, automatically receive all TrueBlue Perks You Pick and benefit even more from new Mosaic levels and Mosaic Perks You Pick.
TrueBlue members need only collect 50 tiles to unlock Mosaic. The new and expanded Mosaic now contains four levels, each offering Mosaic Signature Perks to enjoy.
For more information, visit jetblue.com
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