Kuoni has launched a dedicated three-week trade campaign focused on the Far East, shining a spotlight on Thailand, Vietnam, Cambodia, Malaysia and Indonesia as demand for multi-centre holidays across the region continues to grow.
*All details correct at time of publish (8 July 2026)
With a shift towards more customers combining four or more Far East destinations into a single trip, Kuoni will showcase some of its most popular destination combinations and latest itinerary additions designed to help agents inspire customers seeking experience-rich holidays.
To reward bookings made during the campaign, every Far East booking will be automatically entered into a weekly prize draw, giving agents the chance to win a £100 restaurant voucher. The incentive is designed to reward agents for driving bookings to the region and keeping the Far East front of mind for customers.
The campaign comes as updated FCDO advice has reopened travel routes through the Middle East, bringing the Far East firmly back within easy reach. At the same time, expanded airline capacity and new routes are making it easier than ever for customers to explore multiple destinations across the region.
Recent developments include Norse Atlantic Airways’ service from Gatwick to Phuket and increased frequencies on Manchester to Bangkok routes. Virgin Atlantic’s new Heathrow–Phuket service will also launch in October, operating three times a week and further enhancing connectivity to the Far East.
Jennie Moore, Senior Regional Product Manager at Kuoni, said: “The Far East remains one of the most exciting and rewarding regions for customers looking for a truly memorable holiday. We’re seeing strong demand for multi-centre itineraries, with travellers wanting to experience more destinations, cultures and experiences within a single trip.
“Throughout the campaign, we’ll be highlighting some of our most popular and immersive Far East itineraries alongside brand-new additions. In Thailand, this includes our Central Thailand Explorer itinerary, featuring a new sightseeing transfer between Kanchanaburi and Hua Hin, as well as Soul of Southern Thailand, which includes a visit to Kao Thep Pitak Community Village, offering customers a more meaningful and enriching travel experience.”
With strong offers, expanded air access and growing demand for multi-centre travel, Kuoni’s Far East campaign will give trade partners the inspiration, tools and incentives needed to drive bookings across one of the world’s most captivating regions.
To find out about Kuoni’s latest giveaway, visit Kuoni Connect.
