Visit La Palma has announced a new tourism strategy designed not just to attract visitors, but to offer a comprehensive vision to “improve life on the island, preserve natural wealth and share Palmerian authenticity with the world”.
The destination has also introduced a new motto, “A new journey begins”, a new promotional video, logo and digital campaign scheduled to run in both domestic and various target markets.
It also promotes meaningful, authentic and versatile landscapes away from over-visited holiday hotspots.
According to the newly introduced strategy, La Isla Bonita set its sights on attracting nature lovers and adventure enthusiasts seeking unparalleled destinations lured by the adrenaline of the mountains, the freedom of the sea, majestic volcanoes, starry skies, and the authenticity of the locals.
Sergio Rodríguez, The President of the Cabildo of La Palma said: “We want to make a difference and decisions that will send far-reaching ripples in the tourism industry.
“La Palma is a one-of-a-kind destination where nature, heritage and our strategy is focused on attracting those who value our contrasting landscapes, heritage and what we stand for as Palmerians.
“We are committed to sustainable tourism, not just any tourism.”
At a time when many destinations face challenges due to overcrowding, La Palma is positioned as a model of sustainable and quality tourism.
Raquel Rebollo, Island Minister for Tourism clarified a team quality behind the new tourism chapter, focused on unique, personalized and environmentally friendly experiences:
“The success of this strategy is a united effort to redefine tourism on our island. We want to make an impactful shift towards a new model based on creativity, innovation and forging meaningful ties with travellers”.
For more information, visit www.visitpalma.com
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