Lindblad Expeditions has announced the expansion of its partnership with Approach Guides to provide travel advisors with more sales tools, including new customised content experiences and a personalised, conversion-optimised website.
*All details correct at time of publish (9 July 2025)
The new website seamlessly connects advisors’ Approach Guides with a personalised, trade-friendly version of the Company’s consumer-facing website.
This integration allows travel advisors to confidently share any National Geographic-Lindblad Expeditions webpage with clients, complete with real-time pricing, availability and full personalisation.
It also ensures that all leads are sent directly and privately to the advisor, safeguarding client relationships and supporting business growth.
Kathi Riddle, Senior Vice President of Sales, Lindblad Expeditions, said: “Our website is one of our most powerful sales tools, and our expanded partnership with Approach Guides will allow travel advisors to harness its power while helping them grow their business.
“Advisors can now share any page from our website with clients to showcase our industry-leading expeditions while ensuring all leads will come back directly to the advisor.”
David Raezer, Co-Founder and CEO, Approach Guides, said: “This is a game-changer. Lindblad Expeditions was the very first supplier partner to embrace our technology in 2023, and once again, they’re leading the way – now with the most powerful combination in trade marketing: content experiences working in conjunction with a customised website.
“Advisors now have everything they need to market expedition travel more effectively, with a partner that supports them every step of the way.”
Lindblad Expeditions first partnered with Approach Guides in 2023 to create dynamic multimedia content experiences that enable travel advisors to seamlessly co-brand and personalise key sales touchpoints, enhancing client engagement and driving higher conversions.
To showcase some of the new features of the expanded partnership, Lindblad Expeditions and Approach Guides recorded a detailed demonstration webinar for travel advisors, available online on Lindblad Expeditions’ YouTube channel.
For more information about the expanded partnership with Approach Guides, travel advisors are encouraged to contact sales@expeditions.co.uk.
To create customized National Geographic-Lindblad Expeditions experience pages for their clients, travel advisors can visit inspires.to/lindblad-expeditions/experiences.
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