Marella Cruises has launched its Cruise Month campaign.
The cruise brand says it aims to attract the UK market in 2023 and beyond, as confidence in cruising strengthens.
The campaign includes its latest TV advert, ‘Live Happy’ which will be aired across popular TV channels, including daytime slots on ITV until 30th September.
Marella Cruises’ ‘Live Happy’ TV advert is the most the brand has ever invested in television advertising in its history, it said in a statement.
The TV advert brings to life exciting and enriching experiences that guests can enjoy on a Marella cruise.
This will be supported across organic and paid social media, email marketing, and national press adverts.
The cruise brand is also offering a £300 discount promotion on selected cruises departing between 1st January 2023 and 31st December 2023, which is valid on agent bookings.
Chris Hackney, Managing Director at Marella Cruises commented, “We’re pleased to be launching our Cruise Month campaign earlier than ever, as we know the demand is out there from consumers.
“We’ve seen bookings for this year bounce back to pre-pandemic levels and we want to build on this for 2023 and beyond.
“Given the rising cost of living, we know that offering good value for money is crucial, and we continue to offer all-inclusive as standard across our ships, allowing customers to budget more effectively for their cruise.
“Booking now for next year also means that agents’ clients will have more time to plan and spread the cost of their cruise as required.
“We can’t wait to welcome our guests onboard and help them create memories that will last a lifetime.”
For more information, please visit www.tui.co.uk/cruise .
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