MSC Cruises has launched its new global integrated marketing campaign – “For a greater beauty” – across more than 30 countries.
The campaign encourages audiences to “discover the beauty of cruising in a more conscious way with a profound respect for the ocean.”
The film “invites the audience to immerse into the world’s destinations, into nature and into wonderful experiences on and off board.”
The campaign will be activated in more than 30 countries worldwide and will be seen through a mix of marketing channels including TV, out-of-home, print media, digital and social media.
Created in partnership with Dentsu Creative Italy, the new campaign has been filmed by the Australian director Kiku Ohe.
Known for his ability to craft compelling visual narratives, and elicit authentic character-driven performances, his highly awarded film craft displays a rare depth and artistry. The production is signed by Birth.
The TV spot was filmed on board MSC World Europa, one of 22 modern ships in MSC Cruises’ fleet and the fleet’s first ship to be powered by liquefied natural gas (LNG) and the latest environmental technology.
MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.
The Company is also a significant investor in next-generation environmental marine technologies, with the objective to support their accelerated development and availability industry-wide.
Throughout 2024, those looking to escape the every day can choose from one of MSC Cruises more than 1,000 different departures calling at more than 240 destinations in 85+ countries.
To book a 2024 holiday with MSC Cruises, click here
To learn more about the Company’s environmental commitment please see here.
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