MSC Cruises is spearheading a new campaign with travel agents to attract meetings, incentives, conferences and events (MICE) business for winter 2022/23 and summer 2023 seasons.
The campaign will highlight the advantages of ships as a better venue than hotels or resorts.
The drive also follows requests from agents, multinational companies and event agencies who have all seen an upturn in demand for MICE business following the effects on the sector during 2020 and 2021 because of the global pandemic.
MSC Cruises’ commercial teams in the UK and Ireland will engage with travel agents to explain the attractions and benefits for MICE clients.
All 19 of the line’s ships are involved in the campaign, along with the two new vessels that are set to join the fleet later this year, MSC Seascape and MSC World Europa.
Antonio Paradiso, Managing Director, UK & Ireland, MSC Cruises said, “Our ships have great advantages over hotels and resorts as venues for MICE venues, no matter the size and scale of the business.
“There are many more options for food and beverage, an array of different entertainment attractions to enjoy and, of course, different destinations to explore and discover, plus all on one voyage.”
Each ship has its own theatre, conference rooms, dining rooms, bars and lounges that can all be branded and adapted to the MICE clients’ wishes.
Every MSC Cruises’ sailing is staffed with experienced Events Managers who can organise a range of onboard and ashore activities.
Venues, menus, gifts, daily programmes, signage and LED screens can also be customized, with tailor-made shore excursions and personalised entertainment programmes.
Mr. Paradiso concluded, “Following the MICE market’s very challenging past 24 months we are really looking forward to play our part and help our network of agents to offer some incredible opportunities for their clients.”
For more information, visit msccruises.com.
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