MSC Cruises has entered into a partnership with TimeVallée, a luxury multi-brand store, offering a selection of high-end Swiss watch brands on board.
Launching this November, the TimeVallée concept will feature on MSC Seascape with some of the most prestigious watches available from over 30 top luxury brands.
These include Cartier, Baume & Mercier, Hublot, IWC, Mont Blanc, Panerai and Tag Heuer.
The look and feel of the space will replicate that of other TimeVallée shops on land and offer the same unique service, complete with extensive brand storytelling and know-how.
Brandon Briggs, MSC Cruises SVP Onboard Revenues, shared: “The beauty of luxury shopping at sea is that cruise guests have plenty of time on board.
“Since cruises are most often at least seven days long, guests have the ability to return throughout the cruise, revisiting their desired purchases and savouring the luxury experience.
“As we evolve our ships, we have understood the importance of evolving our retail spaces along with them; creating larger retail spaces that are more tailored to customer needs, which is why TimeVallée’s multi-brand but the in-depth approach was a perfect fit for our guest experience.”
Michael Guenoun, CEO of TimeVallée International, added: “We are delighted to partner with MSC to open TimeVallée at sea for the first time.
“We are bringing the utmost luxury experience for watch lovers to discover a unique luxury retail concept where clients can discover and browse through the most sought-after fine watchmaking brands.”
The name TimeVallée, is evocative of the valleys wherein many fine Swiss watches have traditionally been manufactured throughout history.
Catering to a host of luxury watch maisons, mixing heritage and contemporary design, TimeVallée offers guests dedicated brand experiences in the different areas of the boutique, hosted by well-versed expert brand ambassadors.
Worldwide, TimeVallée now has 34 stores, each offering an immersive experience for lovers of fine watches.
For more details on MSC Seascape, please click here.
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