Emirates has revealed that for the first time ever, My Emirates Pass will be available all year round, giving passengers access to over 600 exclusive offers across Dubai. In addition to the year-round benefits, Emirates will also introduce seasonal summer and winter offers.
Passengers flying from, through, or to Dubai can now unlock discounts on top culinary experiences, world-class shopping experiences, unmissable leisure attractions, and luxury spas any time of the year.
Using My Emirates Pass will remain as easy as ever, passengers will simply need to show their physical or digital boarding pass along with a valid ID at participating venues to enjoy the benefits.
Passengers who checked in online and downloaded their boarding pass to the Emirates App or Wallet should remember to screenshot it before landing, as it will no longer be accessible afterward.
Unmissable Seasonal Offerings
Emirates will roll out exclusive seasonal summer offers, running from 1st April through to 30th September, making it easier than ever to experience the best of Dubai, including the return of the much-anticipated Dubai Summer Surprises.
Dubai Summer Surprises
From 27th June to 31st August 2025, visitors can take advantage of Dubai Summer Surprises, a deal packed season filled with exciting offers and unforgettable experiences.
Emirates passengers flying to Dubai can look forward to luxurious shopping, spectacular entertainment, and exceptional dining.
A summer of memories
Passengers can make the most of their visit with customised holiday itineraries, bonus miles, and first-class services.
- Dubai Experience (DEX): Customers can browse, create, and book their own customised itineraries, including flights, hotel stays, visits to key attractions, and other dining and leisure experiences in Dubai and the UAE, through Emirates’ Dubai Experience platform.
- Skywards Partners: Members of the award-winning Emirates Skywards programme can earn Miles with worldwide partners like hotels, airlines, car rentals, retail and banking.Members can spend these Miles on reward tickets, upgrades, or even concerts and sports events. Learn more about Emirates Skywards here. While in Dubai, people can also earn Miles with partners across the city, including the Dubai Mall, Arabian Adventures, Emirates Holidays and more.
- Emirates Holidays: Customers can book their holiday to Dubai through Emirates Holidays. All Emirates Holidays include flexible booking options.For further peace of mind, Emirates Holidays’ dedicated 24/7 On Holiday Service team will be there to support holidaymakers at every step of the journey.When customers book their holiday with Emirates Holidays, they receive bonus Miles on top of the Miles they would receive for their flight.
- Skywards Everyday: Finally, UAE customers will be able to get Skywards Miles on the go and earn Miles on their purchases.Download the Skywards Everyday app, link up to five Visa or Mastercard credit or debit cards in the app and automatically earn Skywards Miles on their purchases from hundreds of participating partners. Learn more about Skywards Everyday here.
Emirates currently operate 133 weekly flights from the UK to Dubai. For more information, visit emirates.com.
Visit the Travel Pursuit News Hub for more exciting updates and offers.
