Virgin Atlantic has unveiled a series of new experiences that will be exclusively available on its A350s.
The experiences, designed for two, include private dining and wine and cognac tasting in ‘The Booth’, a “cosy corner” located in the Upper Class Cabin.
The wine tasting experience includes drinks by The Uncommon – UK’s number one producer of wine in a can – for the first time onboard Virgin Atlantic.
Customers in The Booth will be able to sample a selection of three wines from The Uncommon, which include an English White and Rose, and a lighter spritzer.
A cognac tasting experience with chocolate pairings courtesy of Delamain – creators of the world’s finest cognacs for over 2 centuries and 9 generations – is also available.
Every Delamain cognac is crafted from deux-de-vie sourced from cognac’s finest terroir, the Grande Champagne.
Every customer taking part in the tasting experience will receive a tasting glass to keep as a memento of their Virgin Atlantic journey.
Further experiences on offer in The Booth include ‘Dinner for Two’ private dining for two and ‘Game Time’ where guests can compete with their travel partner thanks to exclusive Virgin Atlantic playing cards.
Customers on the airline’s London Heathrow to Orlando flights, which is at the heart of Virgin Atlantic’s leisure programme, will be the first to partake in the Booth’s new experiences.
Corneel Koster, Chief Customer and Operations Officer at Virgin Atlantic, commented: “We always strive to create brilliantly different experiences for our customers and the introduction of The Booth demonstrates this perfectly.
“We’re famous for our onboard social spaces and The Booth elevates the customer proposition for our leisure travellers to new heights.
“Whether that’s sampling the leading English wines from The Uncommon, sipping Delamain’s signature cognac or simply enjoying a game of rummy at 38,000 feet, we’ve got something on offer to suit every one of our customers’ tastes.”
In the coming months, the airline hopes to roll out further rich experiences for its customers across its entire fleet.
The Booth was designed collaboratively by Virgin Atlantic’s in-house design team alongside London design agency Factorydesign.
