Riviera Travel has launched a brand-new agent incentive to coincide with the release of its 2027 campaign, giving agents a timely reason to drive early bookings among customers planning ahead, with savings of up to £750 per person on selected 2027 holidays.
*All details correct at time of publication (1 September 2026)
The new Sell Riviera, Sail Riviera incentive gives three agents the chance to win a Christmas Markets or Discovery river cruise for two, departing between December 2026 and December 2027.
The lucky winners can choose from seven river cruises, including three festive Christmas Markets sailings and four Discovery cruises.
Enjoy the magical ambience of Germany’s traditional Christmas markets aboard Riviera’s newest ship, MS Riviera Resplendence, on the Enchanting Rhine and Yuletide Markets River Cruise.
Alternatively, discover the iconic windmills and vibrant tulip fields of the Netherlands while sailing its historic waterways on the Spring in the Netherlands: Amsterdam & the Tulips Discovery Cruise.
Agents who book any Riviera Travel holiday between 1 and 30 September 2026 can enter by registering their bookings via The Riviera Vault on Riviera Explorer, Riviera Travel’s one-stop shop for all things trade-related.
Each eligible booking counts as one entry into the draw, meaning the more bookings agents make, the greater their chances of winning.
Inspiration for Every Season
The incentive launches alongside Riviera’s wider 2027 promotion, offering guests savings of up to £750pp on hand-picked 2027 departure favourites across 48 destinations.
Available on new bookings made between 1 September and 28 October 2026, the savings have automatically been applied to the advertised online price, reducing the cost of more than 110 itineraries across 150 selected departure dates.
Rather than focusing solely on product type, the campaign highlights seasonal reasons to travel, making 2027 feel bookable now. Its destination-led approach helps agents match customers with the right holiday at the right time of year.
As the seasons change, Riviera’s 2027 campaign gives agents ready-made talking points for customers, from cherry blossom and tulip season in Japan and the Netherlands to summer sailing on the Rhine, South Korea’s autumn colours and Europe’s sparkling Christmas markets in winter.
Amanda Docherty, Head of Trade UK & Ireland at Riviera Travel, said: “Riviera’s 2027 campaign gives agents a clear reason to start meaningful conversations with customers now, backed by one of our strongest product programmes to date and further supported by our Sell Riviera, Sail Riviera incentive.
“2027 is shaping up to be a significant year for Riviera Travel. With MS George Eliot becoming the world’s first solo-exclusive river cruise ship, MS Riviera Alba sailing her first Mekong itinerary in September, and the inaugural sailing of MS Riviera Reflection, the latest ship in our fleet, agents will have fresh, compelling product to take to market and use as a reason to engage customers early.”
The incentive forms part of Riviera Travel’s wider commitment to supporting and investing in the trade. Through Riviera Explorer, agents can access training, sales tools, marketing resources, trade support and reward opportunities, with The Riviera Vault continuing to play a central role in recognising and rewarding agent engagement.
Sell Riviera, Sail Riviera Incentive – Terms & Conditions
• The incentive is open to UK and Ireland travel agents aged 18 or over.
• The incentive runs from 00:01 on 1 September 2026 to 23:59 on 30 September 2026.
• To qualify, agents must make a confirmed booking for any Riviera Travel holiday within the incentive period.
• Each eligible booking counts as one entry into the prize draw. Multiple bookings will increase an agent’s chances of winning.
• All bookings must be registered via The Riviera Vault on Riviera Explorer during the incentive period to be counted as valid entries. Riviera Travel reserves the right to exclude entries that are not registered correctly.
• Cancelled or amended bookings that no longer qualify may be removed from the draw at Riviera Travel’s discretion.
• Three winners will be selected at random after the incentive closing date.
The Prize
• The prize consists of one Riviera Travel holiday for two people, valid on any of the three eligible Christmas Markets river cruises or any of the four eligible Discovery river cruises.
• The prize is non-transferable and non-refundable.
• It cannot be exchanged for cash or any alternative.
• The cruise must be taken on selected departures between 1 December 2026 and 31 December 2027, subject to availability.
• Any additional costs, including upgrades, insurance, transfers to or from the airport or St Pancras, and personal spending, are the responsibility of the winner.
• Winners will be notified via the contact details provided on Riviera Explorer. If a winner cannot be contacted within a reasonable timeframe, Riviera Travel reserves the right to redraw.
• By entering the incentive, agents agree to the use of their name and agency for promotional purposes, unless otherwise stated.
• Riviera Travel reserves the right to amend or withdraw the incentive at any time without prior notice.
• Entry into the incentive constitutes acceptance of these terms and conditions.
2027 Promotion – Terms & Conditions
Save up to £750 per person on selected Riviera Travel European Tours, Worldwide Tours, River Cruises and Yacht Cruises departing in 2027.
Valid on new bookings only, made between 1 September 2026 and 28 October 2026. The offer is available while availability lasts and applies to selected departures only.
The savings have already been applied as a price reduction to the advertised online price. This offer may be combined with other promotions unless stated otherwise and is subject to availability on a first-come, first-served basis for individual departures.
Riviera Travel reserves the right to amend or withdraw this offer at any time without prior notice.
All bookings are subject to Riviera Travel’s standard booking terms and conditions.
Click here for more updates from Riviera Travel on Travel Pursuit UK!
