Newmarket Holidays has launched its Tour Plus Collection, a major new product initiative designed to enhance escorted holidays with over 50 tours. To support the rollout, the operator is offering 15% off Tour Plus holidays booked before 28 February.
*All details correct at time of publish (17 February 2026)
The Tour Plus Collection offers customers the opportunity to expand their escorted experience with included cruises, events, city breaks, cultural explorations and relaxing beach stays. Over half of the additions are brand new for departures from 2026 to 2028.
The collection builds on Newmarket Holidays’ existing range of expertly planned Tour Plus Cruise itineraries, giving agents more opportunities to upsell and cross-sell compelling enhancements that feature the award-winning operator’s high standards of quality, comfort and expert-led experiences.
Tour Plus Events also includes all current André Rieu concert-breaks and the popular Edinburgh Tattoo tour to Scotland.
New options include Donegal and the Giant’s Causeway in Northern Ireland, followed by a two-night extension in Belfast; Costa Rica’s extraordinary wildlife, volcanoes and national parks, ending with four days on the white sands of Manuel Antonio Beach.
Also included is the splendour of northern India’s Golden Triangle and Ranthambore National Park, topped off with a three-night stay in Shimla, the former summer retreat of the British Raj. A number of popular South African safaris now offer an optional three-night Cape Town extension.
The Tour Plus options give travellers more flexibility and choice in their holiday experience, help agents promote added value through included cruises and optional extensions, and showcase great value inclusions and expert-led excursions.
Hayley Morris, Head of Trade Sales and Partnerships at Newmarket Holidays, said: “The Tour Plus Collection has been designed to give agents even more flexibility in how they sell escorted tours.
“Whether it’s a customer looking for an included cruise component, a few extra days on the beach or a deeper cultural exploration, these curated additions offer a brilliant way to tailor holidays to suit different travel styles, while keeping the reassurance of a trusted, escorted format.
“Plus, with our 15% Tour Plus launch offer, there is a real incentive for customers to book early.”
For more information, visit https://www.newmarketholidays.co.uk/holidays/tour-plus
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