Newmarket Holidays has launched a new ‘Tour Only’ product in partnership with Incredible Journeys, giving travel agents the ability to sell land-only escorted tours as part of tailored customer itineraries.
*All details correct at time of publish (10 April 2026)
The new offering allows agents to package escorted tours with flights, pre- and post-stays, and additional excursions to create fully bespoke journeys that meet the growing demand for more personalised travel experiences.
Phase one of the programme includes 30 tours across destinations in the USA, Europe, Asia and Africa, including Greece, Malaysia, South Africa, Italy, France, Croatia, India, Japan, Kenya and Sri Lanka. All tours feature guaranteed operating dates, providing agents with confidence at the point of sale.
The ‘Tour Only’ range is initially available to book with launch partner Incredible Journeys, the touring and adventure brand from the Gold Medal Travel Group, allowing agents to seamlessly combine land arrangements with flights and additional components. More partners will be added over the next few months.
The launch forms part of Newmarket Holidays’ wider strategy to expand its touring portfolio and offer greater choice and flexibility alongside its existing Classic, Small Group, Solo, Premier and recently introduced Tour Plus ranges.
Hayley Morris, Head of Trade Sales & Partnerships at Newmarket Holidays, said: “Tour Only unites the strengths of Newmarket Holidays and Incredible Journeys, giving agents the flexibility to craft bespoke journeys for customers who want to do more than just the escorted tour.
“This latest evolution of the Newmarket Holidays portfolio builds on our strategy to offer increasing choice and flexibility across the touring experience.
“Our mission is to be the go-to partner for escorted touring, empowering agents to meet the growing demand for personalised travel while delivering exceptional service and options.”
For more information, visit www.newmarketholidays.co.uk
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