Norwegian Cruise Line (NCL) has launched a collection of NFTs.
Six NFTs will be available for auction and sale to celebrate the launch of the Company’s Norwegian Prima Class at 2 pm on Wednesday, 13th April 2022.
The NFT art pieces were created by Manuel Di Rita, widely known as “Peeta,” the Italian artist who designed the hull art on Norwegian Prima and her sister vessel Norwegian Viva.
The first of the six art pieces will be auctioned off from USD$2,500, and the remaining NFTs from USD$250.
The winner of the auction will also be awarded a balcony stateroom on one of Norwegian Prima’s U.S. inaugural voyages.
“We are so excited to partner with Peeta on this first for our brand and for the industry,” said NCL President and CEO Harry Sommer.
“Peeta is a talented artist who has brought the magic and beauty of the ocean to our ships, so we are happy to share this with our guests and to donate the proceeds of this new venture to Teach For America, an organisation and a cause very near and dear to our hearts.”
The first piece in the NFT collection resembles the hull art on Norwegian Prima.
The additional five NFT pieces showcase some of the innovative 3-D designs often depicted in Peeta’s works and will be featured aboard Norwegian Prima including the ship’s three-level Penrose Atrium.
“We strive to adopt the most cutting-edge technology at Norwegian Cruise Line and strongly believe that providing our guests the opportunity to own digital assets that connect them with an unforgettable cruise experience is an essential step forward,” says Scott Piccolo, Chief Digital Experience Officer at Norwegian Cruise Line Holdings (NCLH).
“We are incredibly proud to work with Peeta on the cruise industry’s first-ever NFT collection.”
All proceeds from the NFT auction and sales will be donated to Teach For America.
Launching in August 2022, Norwegian Prima’s christening voyage will depart from Reykjavík, Iceland and will feature a performance from newly announced godmother, global pop star Katy Perry.
Norwegian Prima will offer voyages to Northern Europe from Amsterdam; Copenhagen, Denmark beginning 3rd September; and Caribbean itineraries from Galveston, Texas, Miami and Orlando, Florida beginning 27th October.
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