Ocean Florida has reported a 33% year-on-year increase in enquiries on holidays to Florida, as UK travellers increasingly look west for their long-haul holidays amid the current travel climate, with Florida leading the way.
*All details correct at time of publish (12 May 2026)
With fewer accessible long-haul destinations and travellers placing greater emphasis on value, ease and reliability, Ocean Florida has identified a clear shift in booking behaviour.
The company says customers are actively seeking straightforward, high-quality holiday options that deliver both value and a seamless experience.
In response, the specialist tour operator is introducing a new solution designed to support this shift, positioning Tampa International Airport as an alternative gateway into Orlando.
While Orlando remains the core destination, Tampa offers an efficient and often more cost-effective entry point, alongside a smoother and more relaxed arrival experience.
Ocean Florida is championing this route as a way to enhance the overall journey while maintaining the quality and experience customers expect.
To further support this, Ocean Florida is launching an exclusive $300 Uber credit for customers flying into Tampa. The incentive is designed to cover return transfers between Tampa and Orlando, ensuring a seamless journey from airport to resort.
“Tampa is a fantastic gateway for customers travelling to Orlando,” said George Hastings, Managing Director and Co-Founder.
“It offers a calm and efficient arrival experience, and when combined with strong flight value and our $300 Uber credit, it allows us to deliver a smooth and well-considered journey from start to finish.”
The move reflects a broader shift in how UK travellers are approaching long-haul holidays, with a focus on ease, value and overall experience.
Tampa delivers on all three, offering shorter queues, a more relaxed arrivals process and a straightforward onward journey into Orlando.
Ocean Florida has also launched a dedicated Tampa hub, featuring tailored flight and accommodation packages designed to maximise value while maintaining flexibility for customers.
As demand for Florida continues to grow, Ocean Florida’s Tampa strategy highlights how the brand is evolving in line with customer needs, responding to changing travel behaviours with practical and experience-led solutions.
Go to Ocean Florida for more information.
