Ocean Florida, Europe’s largest independent Florida specialist, has launched Memories Start Here, their first above-the-line brand campaign in more than a decade and the company’s biggest peaks marketing investment in its history.
*All details correct at time of publish (12 December 2025)
The six-figure campaign more than doubles Ocean Florida’s peaks spend year-on-year, signalling the brand’s strongest commitment yet to long-term, sustainable growth with the UK trade, said the company in a statement.
Running across TV, radio, podcasts, out-of-home and digital channels, Memories Start Here showcases the emotional magic of a Florida holiday while shining a spotlight on Ocean Florida’s trade partners, literally, by including “contact your travel agent” as a core campaign call-to-action.
This is the first time in over 10 years that Ocean Florida has returned to mainstream broadcast channels, marking a significant milestone in its mission to drive more leads, more enquiries and more bookings directly into agent inboxes across the UK.
The brand-new above-the-line campaign launches just weeks after the release of the operator’s first Trade Travel Guide, a dedicated 132-page print and digital tool designed to arm agents with everything they need to sell Florida, and the wider USA, with confidence.
With trade bookings now representing 40% of Ocean Florida’s overall business, the brand recognises the integral role agents play in their success and therefore continue to cater for and invest in the service, resources and product portfolio that has solidified them as a top player in Florida travel.
Matt Rains, Managing Director Ocean Florida Trade, said: “Memories Start Here is a major step forward for both Ocean Florida and our trade partners. This is our biggest ever consumer investment, and we’ve built it deliberately to drive more customers directly into agents’ hands.
“Ocean Florida Trade continues to grow rapidly, and the launch of our Trade Travel Guide, alongside this huge above-the-line campaign, demonstrates our long-standing commitment to supporting agents with the tools, visibility and confidence they need to maximise sales.”
As Ocean Florida enters its busiest booking period with unprecedented consumer investment and renewed brand visibility, the business remains firmly focused on championing the trade.
Memories Start Here reinforces the company’s commitment to driving demand into agent channels, equipping partners with the tools, product strength and marketing support needed to convert more enquiries than ever.
With fresh momentum, expanded resources and its biggest peaks push in history, Ocean Florida is poised to deliver a record-breaking year alongside the UK travel trade.
For more information, visit www.ocean-florida.co.uk.
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