Tech firm ‘The Booked it Group’ has acquired travel brand Party Hard Travel, adding to the group’s existing stable of brands including Licklist and Booked It.
The acquisition sees the London based tech firm expand into the travel sector, ahead of a £2.5m Series A funding round through the PWC Raise Programme.
Brad Nobbs, CEO and co-founder of The Booked it Group said the acquisition was a “natural progression” given the tech firm’s existing relationship with Party Hard Travel, and similarities in core audience across the Licklist and Party Hard Travel brands:
“Party Hard Travel was founded in 2014, taking 20,000 18-30s to Europe each year. As technology provider to the brand, we developed their booking system which enabled a seamless experience for Party Hard Travel’s guests, created RFID technology for scanned entry into events- making the process quicker and safer for guests- and provided event photography.
The company said in a statement that it enjoyed “significant growth during the pandemic” through its range of technology services for the leisure, activity and hospitality sectors, including ticketing, loyalty and mobile ordering, processing £2 million in orders each month and £25 million each year.
“Now is the right time for further expansion of The Booked it Group. The pandemic enabled our business to broaden our market from clubs and events to encompass racecourses, activity centres and hospitality venues- basically all businesses taking payment-led bookings.”
As part of the acquisition, Nathan Cable, co-founder of Party Hard Travel, has joined The Booked it Group’s Board of Directors.
The company will begin to implement new marketing campaigns and launch new destinations, hotels and events for 2022 from September this year.
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