PLAY has appointed Adrian Keating as its new Executive Director of Sales and Marketing.
Adrian brings over 20 years of international aviation experience with some of the world’s most recognised brands in aviation.
He will lead the teams across Sales, Distribution, Marketing, PR, In-flight, Ancillary, and Cargo and work closely with the PLAY management team to drive the airline’s commercial success.
Starting his career at British Airways in 1999, Adrian has been part of award-winning teams at easyJet, Etihad and Air Transat.
Most recently Adrian was the VP of Sales, Marketing & Distribution at Norse Atlantic, prior to that he held senior roles at Air Transat and Malaysia Airlines.
Adrian has a proven track record of thriving in commercial restructures and entrepreneurial environments, with experience in developing action-oriented commercial teams which are always searching for improvement.
Adrian Keating, Executive Director Sales & Marketing, PLAY airlines, said:
“Joining PLAY as the airline celebrates welcoming its one-millionth passenger marks an exciting new chapter in my career.
“This role offers a fantastic opportunity to lead a talented team and I look forward to contributing to PLAY’s continued success and growth, and to helping shape the future of the airline industry through innovative and forward-thinking strategies.
Sonja Arnórsdóttir, PLAY’s Chief Commercial Officer, said:
“Bringing decades of international aviation experience to PLAY, Adrian’s appointment is a pivotal moment for our company.
“With his exceptional and proven track record of delivering results, Adrian is the ideal candidate to join our team and to drive commercial success.
“I am really happy to welcome him on board my team, and I look forward to working closely with him to reach even greater heights and success.”
Learn more about PLAY or book a flight at www.flyplay.com.
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