P&O Cruises will pilot two new experiential pop-up stands at Bluewater and Westfield shopping centres during its peak booking season from January to March 2024.
The company said in a statement tha the pop-up stand aims to “drive consideration with new-to-cruise guests during peak booking period.”
The stands will “bring to life what a guest can experience on a P&O Cruises holiday” with a digital wall showcasing destinations around the world, a sensory lounge and a competition to win a holiday to the Caribbean.
The pop-up stands will be in Bluewater Shopping Centre’s Moon Court from January 27 to February 9, 2024 and in Westfield Shopping Centre’s North Atrium from February 19 to March 3, 2024.
Carnival UK & P&O Cruises’ President Paul Ludlow said: “Our new marketing strategy, Holiday Like Never Before, aims to drive awareness and consideration with guests who may have thought that cruising wasn’t for them.
“Our pop-up stands in two of the UK’s busiest retail destinations during the peak holiday booking period will support agents by helping potential guests to understand the exceptional value and varied experiences offered by a P&O Cruises holiday.”
For more information, go to pocruises.com.
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