Qatar Airways has launched ‘Let’s Fly’ – a brand refresh campaign inviting travellers to once again take to the skies in search of new experiences and memories.
The new campaign encourages people to start a journey of discovery from the moment they step onboard a Qatar Airways aircraft.
With creative agency partner McCann London, the campaign is “the largest brand collaboration the airline has seen in seven years.”
A burgundy carpet inspires travellers to journey to the locations of their dreams, while a new specially created song, also titled ‘Let’s Fly,’ invites them to let the airline ‘take you somewhere new’ to experience ‘burgundy sunset sky’.
The airline said in a statement: When passengers enter a Qatar Airways aircraft, their trip becomes a reality and the memories begin as they are welcomed by the award-winning cabin crew, the embodiment of its five-star service, making Qatar Airways a record-breaking six-time winner of the Skytrax ‘Airline of the Year’ title.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “The world has faced many challenges over the past two years and, as people begin to once again travel for leisure, we hope this latest brand campaign will inspire people to have the confidence to take to the skies once more and experience an exceptional journey with the World’s Best Airline.
“It is our mission to invite travellers, wherever they are in the world, to create memories for our passengers and ensure the journey is part of their experience, not just a way to get to their destination.
“We really do roll out the burgundy carpet for everyone on board to showcase the unparalleled levels of product and service excellence experienced when flying with Qatar Airways.”
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