Riviera Travel has revealed that Wave trading through its travel agent partners is up 50% year-on-year.
The river cruise and escorted tour specialist attributed the increase to “greater engagement with agents and its focus on strengthening its trade team.”
The company has also announced a giveaway draw for travel agents as part of its current wave incentive running in January and February – agents who make a Riviera booking will automatically be entered into the draw.
Prizes up for grabs include all-expenses Riviera escorted tours, holiday vouchers and merchandise packages worth more than £3,000, and iPads with air pods.
Stuart Milan, Trading Director at Riviera, said: “It’s fantastic to see such a positive performance from our agent partners.
“River cruise is selling particularly well through the trade, with ‘The Blue Danube’, ‘The Douro, Porto and Salamanca’ and ‘Rhine Cruise to Switzerland’ itineraries making up a majority of sales.
“Meanwhile, ‘Classical Spain’ is our best-selling tour and it’s also great to see the trade supporting our new ‘Grand Journey’ products, including trips to Canada and India, which are both in the top 10 selling tours.”
Vicky Billing, Head of Trade and Partnerships, said: “These results are a testament to the hard work we have put in to build our trade partnerships and demonstrate what a brilliant job travel agents are doing to spread the word about Riviera.
“We know there is scope to grow even further, which is why we are focused on ensuring our trade team is set up to provide agents with whatever they need.
“We also can’t wait to showcase Riviera to a national audience with our appearance in two episodes of the latest series of ‘Cruising with Susan Calman’, on January 26 and February 2 on Channel 5, sailing along the Douro river.”
For more information, visit rivieratravel.co.uk or call 01283 523431.