Riviera Travel is launching a new limited- time campaign across its July and August 2026 European River Cruise departures, recognising continued late demand for Europe.
*All details correct at time of publish (15 April 2026)
The brand says it is supporting travel agents with added-value initiatives that give customers even more reasons to book Riviera for peak‑summer sailings.
Valid on eligible agent bookings from Wednesday 15 April until Wednesday 13 May 2026, the initiative bundles up to £500 worth of added‑value extras for customers.
The offer reinforces Riviera’s all‑inclusive proposition and makes 2026 summer river cruising easier to sell and even more appealing to customers.
What’s included in Riviera’s summer incentive?
On all bookings made by agents for eligible July and August 2026 River Cruises departures, customers will benefit from:
- FREE door‑to‑door transfers on their River Cruise holiday (up to 100 miles each way; over 100 miles will be charged at a cost and added to the invoice)
- FREE £100 Laithwaite’s wine voucher for customers, allowing them to enjoy wines from the regions they’ll be sailing through before they travel – issued to the agent who booked the holiday by 15 June 2026
Amanda Docherty, Head of UK Trade Sales at Riviera Travel, comments:
“This summer incentive on our July and August 2026 River Cruise departures, has been carefully designed to help agents add real value for their customers at the point of sale.
“By including genuine customer-facing benefits, such as free door-to-door transfers and a £100 wine voucher, agents can confidently reassure their customers on Riviera’s value and convenience during one of the busiest travel periods of the year.”
Simply put, July and August have never been a better time to sail with Riviera.
Summer sailings, the Riviera way
This summer, guests can set sail on a European river cruise with more included. Riviera has carefully bundled additional inclusions into one summer‑ready package, ensuring the customers experience feels calm and considered from the first hello to the last toast.
With locked‑in pricing, no flight surcharges, complimentary door‑to‑door service, all‑inclusive drinks on board and regional flights at no extra cost, agents can reassure their customers that every detail is taken care of.
From drifting along the Blue Danube to following the Seine from Paris into Normandy, lingering in Porto and Salamanca on the Douro, or gliding along the Rhine towards Switzerland, Riviera’s summer river cruises offer culturally rich itineraries without the stress of planning.
Key booking information for agents:
- Agent booking window: 15 April – 13 May 2026
- Eligible on River Cruise bookings from: 1 July – 31 August 2026
- Applicable sailings: Core season river cruises and river cruises with extensions
- Exclusions: Solo departures, Long-Haul River Cruises
Trade Wine Incentive Logistics:
- A £100 Laithwaite’s wine voucher will be issued by email to the travel agent who made the qualifying booking no later than 15 June 2026.
- The voucher has no cash alternative and cannot be exchanged for cash or credit.
- All other Laithwaite’s standard voucher terms and conditions apply.
Terms & Conditions
This offer is available on new bookings made between 15 April and 13 May 2026 for selected European river cruises (including cruises with extensions) departing between 1 July and 31 August 2026.
The offer applies to UK residents booking direct or through trade partners but excludes Northern Ireland and Solo Exclusive departures, and is not available on ocean cruises, yacht cruises or escorted tours. Riviera Travel reserves the right to withdraw or amend this offer at any time.
Agents can get in touch with the Riviera Travel team via agents@rivieratravel.co.uk, join the dedicated Facebook group at www.facebook.com/groups/rivieratravelagents and access the Riviera Explorer via www.rivexplorer.com.
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