Riviera Travel, the UK’s leading river cruise and tour operator, is thrilled to bring back its biggest-ever customer incentive: “The Big Riviera Giveaway”.
Over £1 million worth of prizes are to be won by customers who book any 2026 holiday by July 31st 2025, including worldwide river cruises and vouchers of up to £500 in value.
Running until 31 July 2025, everyone who has made a 2026 booking until the cut-off date – whether directly or through a travel agent – will be automatically entered into the prize draw.
The promotion applies to all 2026 products, including river cruises, tours, and solo travel options, ensuring there are no exclusions.
Among the prizes are once-in-a-lifetime experiences, including:
- An all-inclusive river cruise for two
- A worldwide escorted tour for two
- A European holiday for two, and
- Riviera Travel vouchers ranging from £50 to £500.
Each prize has been carefully selected to help customers create even more extraordinary travel memories with Riviera Travel.
Vicky Billing, Head of Trade and Sales at Riviera Travel, said: “Due to the incredible success of last year’s £1M Giveaway, we’re excited to bring it back for 2025.
“The campaign not only drove nearly 50% growth in bookings, but it also provided a fantastic way for customers to engage with our valued travel agent partners.”
Once the promotion closes at midnight on 31 July 2025, the company will conduct a random prize draw, with all winners notified from 12 August 2025.
Voucher prizes can be redeemed against new bookings for 2026 or 2027 departures, with the redemption window closing on 30 November 2025.
To find out more about The Big Riviera Giveaway, visit www.rivieratravel.co.uk/offers/giveaway.
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