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Riviera Travel Appoints Noeleen Pritchard As Operations Director

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Noeleen Pritchard has joined Riviera Travel as Operations Director.

In the newly created role, Noeleen will be part of Riviera’s executive team and will oversee operations, contact centre including sales and customer experience, and tour management.

Prior to joining the river cruise and escorted tour specialist, Noeleen was Operations Director at Great Rail Journeys for seven years and a manager in Capita’s travel division for 11 years.

As part of Riviera’s bolstered senior management team, Simon Michaelides’ role has evolved from Chief Customer Officer to Chief Customer and Strategy Officer.

He now has overall responsibility for business strategy, customer insight and analytics, innovation, brand, marketing, e-commerce and digital.

In addition, Robin Shaw, who joined Riviera as Chief Operating Officer, is now Chief Commercial Officer.

He has overall responsibility for driving Riviera’s commercial capability and agenda, including supply-side relationships and deals, planning and building products, and margin management.

Noeleen said: “It’s an exciting time to be joining the Riviera team. I look forward in helping the company to achieve further growth, whilst continuing to deliver the wonderful experiences of our Riviera holidays.”

Phil Hullah, Riviera Travel Chief Executive Officer, said: “Noeleen brings extensive travel operations knowledge to Riviera and we are thrilled she has joined us.

“We are seeing strong customer demand for our river cruises and escorted tours, so now is the ideal time to really focus on our long-term growth.

“Noeleen’s addition to the executive team, together with the wider changes, will ensure that we are best placed to understand and respond to changing customer needs.”

For more information, visit RivieraTravel.co.uk.

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