Riviera Travel

Riviera Travel To Boost Agent Fam Trips In 2025

Riviera Travel has announced an increased focus on familiarisation (fam) trips and events for travel agents in 2025, following the remarkable success of the 2024 trips.

These trips include destinations such as South Africa, a Mega Fam to Sri Lanka, a Rhine Cruise to Switzerland, a yachting familiarisation and visits to Lake Maggiore, Orta, and the Matterhorn.

Additionally, agents will have the opportunity to experience the new Riviera Radiance and Riviera Rose. Riviera Travel will also be hosting agents at the CLIA conference.

Throughout the year, other exciting opportunities are also being lined up, including hosting conferences and sponsoring key agent events. Notably, there’s a Leaders VIP trade cruise in March from Budapest to Vienna.

Vicky Billing, Head of Trade and Partnerships says: “Recognising the significant revenue boost these trips delivered in 2024, Riviera Travel is committed to providing even more opportunities for travel agents to experience our exceptional product firsthand.

“We believe that by immersing our travel agents in the unique experiences we offer, both cruise and escorted tours, they can better understand and convey the value of our itineraries to their clients.

“Our dedication to fostering strong relationships with travel agents is at the heart of our success, and we are excited to continue this journey together in 2025.”

In 2024, Riviera Travel hosted an impressive 100 agents, allowing travel agents to gain in-depth knowledge of its itineraries and services so this increase will represent an uptick of 200% year on year.

Riviera Travel is significantly enhancing its itineraries for 2025, with the introduction of two new ships, expanding its fleet to a total of 12 luxurious ships (13 including Riviera Resplendence set to launch in 2026) over 100 escorted tours and 40 solo holidays.

Additionally, the company will be placing a greater emphasis on long-haul travel and new itineraries, offering more diverse and exciting destinations for both agents and customers alike.

Billing continued: “We are thrilled to increase our focus on fam trips for travel agents in 2025. The success of our 2024 trips has demonstrated the immense value these experiences bring to our business.

“Travel agents play a crucial role in our success, and we are dedicated to providing them with the tools and experiences they need to confidently recommend Riviera Travel to their clients.”

With these enhancements and a continued commitment to excellence, Riviera Travel is poised for a successful 2025, ensuring that both travel agents and customers have much to look forward to in the coming year.

Click here for more updates from Riviera Travel on Travel Pursuit UK!

Please fill in the form below