Royal Caribbean has officially opened applications for Royal on the Road, an initiative created to support travel agents across the UK and Ireland.
*All details correct at time of publish (20 July 2026)
The programme aims to help agents drive bookings and offer personalised customer support. It will also strengthen their knowledge of Royal Caribbean’s products and experiences.
Apply for a Royal on the Road Takeover
The launch follows the success of the first Royal on the Road visits in February. From 16 July, travel agents can apply to host an exclusive in-store takeover.
Royal Caribbean will select the successful agents in early August. The store takeovers will then take place during the weeks of 7 September and 14 September.
Each event will feature family-friendly activities and exclusive booking offers. Agents will also receive branded point-of-sale materials and support from Royal Caribbean’s Sales Development Managers.
Before the event, participating agents will complete a tailored training programme. This will help them prepare for the takeover and make the most of the opportunity.
Royal Caribbean Continues Its Agent Investment
Aaron Langford, Senior Sales Director UK & Ireland at Royal Caribbean, said: “The successful European debut of Legend of the Seas has been a fantastic milestone for Royal Caribbean this year.
“As our first Icon Class ship to sail in Europe, it has generated tremendous excitement among our guests and travel partners.
“Agents are key to our success. We remain committed to investing in initiatives that support them and help drive growth.
“Fresh from the incredible time our agents had onboard Legend of the Seas, we’re excited to open applications for the next Royal on the Road.
“We look forward to bringing the Royal Caribbean experience directly into agents’ stores. The takeovers will help agents engage customers, showcase Royal Caribbean holidays and inspire new bookings.
“We firmly believe in supporting agents through both onboard experiences and in-store initiatives. Together, these opportunities can help them grow their businesses.”
How Travel Agents Can Apply
Travel agents can apply through My Club Royal from 16 July. Applications will close on 31 July.
Visit Club Royal for the full terms and conditions, including combinability and general terms.
Further information is also available at Royal Caribbean’s terms and conditions page.
