Royal Caribbean International has received a second prestigious ‘Investor In Sales’ award from the Institute of Sales Professionals (ISP).
To be eligible, at least 75% of a sales team needs to pass the Institute of Sales Professional’s (ISP) registration exam which tests selling skills and knowledge, professional ethics and decision-making.
Royal Caribbean said that 100% of its sales teams across Europe, the Middle East, Africa, (EMEA) Latin America and Australia Asia Pacific passed the exam.
Ben Bouldin, Vice President of Europe, Middle East and Africa at Royal Caribbean International, said:
“We invest heavily in our sales teams with the aim of being a best-in-class example of professional ethics and conduct, not just in the cruise sector but across all sectors.
“The support our teams have received from the ISP has been invaluable and this award is a brilliant recognition of our efforts.
“I’m delighted we are moving as one and leading the way in our commitment to ethical selling.”
Grant Van Ulbrich, Director of International Sales Transformation at Royal Caribbean International, and the first-ever recipient of a doctorate in professional studies with a focus on sales transformation said:
“Customers want to be at ease buying from salespeople they trust who work to a high ethical standard. Outdated sales tips and tricks have no place in professional selling.”
Patrick Joiner, Managing Director, Institute of Sales Professionals added:
“It has been an inspiration working alongside the team at Royal Caribbean as they have established the ISP as an integral part of their sales development programme.
“The passion, enthusiasm and creativity they bring to the task of supporting salespeople in almost every continent, multiple languages and time zones are exceptional.”
The ISP’s professional ethics exam is based on the Institute’s Fair programme.
Salespeople who are members of the Institute sign up to a code of conduct, pledging to Follow the rules; provide Appropriate solutions in the best interests of their customers, stakeholders and the organisations they work for; act with Integrity; and Raise the bar with continuing professional development.
The exam must be taken every two years to make sure those skills are kept up to date. Royal Caribbean’s latest award runs from 2023 to 2025.
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