Ski holiday experts Inghams Ski has reported a surge in holiday bookings.
Inghams Ski said its strongest areas of uplift in online sales have been for 2025 departures, increasing by 33% week on week, with January 2025 proving the most popular month for travel.
Destination-wise, France and Austria have had the most bookings, with Austria seeing a 32% increase compared to last week, and as the snow continues to fall, Inghams Ski predicts the booking momentum to continue.
To reassure those who are still tentative to book, Inghams Ski has improved its snow guarantee for the season ahead, which now covers customers if fewer than 25% of runs are open in the resort they’re staying in.
This was previously 10%. If ski runs can’t open due to lack of snow, Inghams Ski will organise transport to get customers to and from a resort that has better skiing conditions for any affected days covered by their lift pass.
John Mansell, Managing Director of Inghams Ski comments:
“A spike in bookings like these are what you expect to see when people are confident in great snow conditions for the start of the season.
“We are seeing those who have been tentative to book a ski holiday now committing, and it’s clear everyone is feeling the excitement for the season ahead.
“As strong booking numbers continue into this week, we can’t wait for the season to start, and with our revised snow guarantee, our customers can be as confident as we are in our high-altitude resorts with reliable snow records.”
What’s New:
New for the 2024/25 season, Inghams Ski have introduced two new destinations by train, Morzine and Avoriaz.
The company is offering sustainable train packages to four countries and 22 resorts, making a third of all Inghams ski resorts reachable by train.
Two new resorts have also been added this season, Madonna di Campiglio & Pinzolo in Italy and Nendaz in Switzerland.
Plus, Norway has been launched as a brand-new destination, with the resorts of Voss and Myrkdalen.
Top Deals for 2024/25:
France: SAVE £570PP – 7 nights chalet catering at Chalet Les Arolles, Tignes. Flying 14th December 2024 from London Gatwick from £979 per person. Based on 2 adults sharing. All flights and transfers included.
Italy: SAVE £400PP – 7 nights half board at Hotel Savoy Edelweiss, Sestriere. Flying 22nd December 2024 from London Gatwick from £984 per person. Based on 2 adults sharing. All flights and transfers included.
Austria: SAVE £200PP – 7 nights bed and breakfast at Hotel Fischerwirt, Zermatt. Flying 25th January 2025 from Bristol from £1,028 per person. Based on 2 adults sharing. All flights and transfers included.
Travel by train: SAVE £180PP – 7 nights half board at Hotel & Spa Le Savoie, Val d’Isère, France. Departing 4th January 2025 from London St Pancras from £1,462 per person. All trains and transfers included.
For more information, go to www.inghams.co.uk/ski-holidays
Visit the Travel Pursuit Inspire hub for more destination updates.
