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Scenic & Emerald Cruises Gear Up For ‘Biggest’ Peaks Campaign

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Scenic Luxury Cruises and Tours and Emerald Cruises are gearing up for their “biggest” new year peaks campaign.

The campaign features its largest ever discounts – up to 40% off their range of luxury ocean and river cruises, free business class flights, and free drinks.

Also included is a suite of marketing collateral and support, including dedicated social media jpegs and window posters, plus dedicated peaks training.

The new turn-of-year campaign showcases the wide range of ultra-luxury ocean and river cruising from Scenic Cruises.

This includes new itineraries to the Kimberley region in Western Australia on board Scenic Eclipse II, The World’s First Discovery YachtTM and over 180 sailings onboard Emerald Cruises yachts – Emerald Azzurra and Emerald Sakara.

November saw the brand reporting its “strongest UK sales week of the year” (for the week commencing 20 November 2023), which culminated in a 2023 record one-day sales figure on November 27.

Overall, between October and December this year, sales have doubled compared to the same period in 2022.

Nichola Absalom, Managing Director, Sales & Marketing, Scenic UK, said:

“Our trade sales offering is in its strongest ever position as we head into peaks.

“We have implemented direct agent feedback to allow us to enhance our online booking process and to provide a more streamlined approach to our commercial offers in the market to ensure agents are equipped with the right tools for the busy period ahead.

“With new destinations on sale, including Seychelles, Indian Ocean, Kimberley, Polynesia and the Pacific Islands, and our largest ever FAM programme already confirmed, we are all set for growth and ensuring our trade partners benefit from the huge opportunity working with us provides.”

Scenic and Emerald Cruises 2024 peaks training is open to all and takes place online on Wednesday 20 December at 9.30am.

Sales Manager, Lewis Quigley will showcase both brands’ range of New Year offers and will be on hand to answer any questions about the booking portal.

To register for the webinar, visit https://scenic.zoom.us/webinar/register/WN_q-grXBLYQBygVYL-Zx8TbQ.

Scenic and Emerald Cruises peaks campaign is on sale from 19 December 2023 for Scenic and 21 December 2023 for Emerald Cruises.

Agents interested in working with the group should contact their local sales manager at agencysales@scenic.co.uk or call 0161 233 1988.

*Full T&C’s available on the website.

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