Luxury tour operator Scenic Group, which includes Scenic Luxury Cruises & Tours and Emerald Cruises, has posted its best trade sales week to date.
The Group has also extended its rewards incentive offering agents £50 in rewards for every 2025 booking they make until the end of February 2025.
The savings available to agents to book are in addition to its latest incentive whereby agents can earn £50 worth of reward points for all new Emerald Cruises and Scenic Luxury Cruises & Tours 2025 bookings.
The £50 in points can be redeemed against a choice of vouchers and gifts from the Scenic and Emerald Cruises’ rewards programme available to view at www.riverrewards.cruises.
These include Gymshark bags, Fortnum & Mason hamper, Bombay Sapphire Gin Cocktail Masterclass, French Food & Wine giftbox, Sony Wireless headphones or redeem as a giftcard for a range of retailers including M&S, John Lewis and Amazon.
Agents simply need to email rewards@scenic.co.uk with their booking references during the claiming period to redeem.
They can also access a suite of marketing assets for support during the peaks promotions, available here: Agent Support – Peaks Promotions.
UK sales for Scenic and Emerald Cruises’ 2025 river cruise itineraries are up more than 35% on last year’s figures. For Scenic, the eight-day Gems of the Danube has sold particularly well, with three times as many sales as last year.
Rhine sailings have proven popular for Emerald Cruises, as sales of the eight-day Majestic Rhine sailing have also more than tripled year on year.
Jonathan Davies, Head of Sales at Scenic Group UK, said: “We are thrilled to see such positive results to date. We know that these wouldn’t be possible without the ongoing support from our valued trade partners.
“Our trade sales have increased thanks to engaging with more agents, providing more opportunities for ship visits and equipping our partners with strong offers and marketing collateral for the peaks period.
“As a thank you to our agent partners, we’ve extended our rewards incentive offering agents £50 in rewards for every 2025 booking they make until the end of February.
“We are thrilled with the positive impact that Emerald Sakara starring in ‘Susan Calman’s Cruise of a Lifetime’ has had on sales of Emerald Cruises’ yacht sailings.
“Not only has the show driven a notable uptick in traffic to the Emerald Cruises website (500% increase after the first episode), but it has contributed to over three times as many sales as the previous year.
“We also recently introduced low-cost flight options as a direct result of agent feedback last year. This initiative provides our partners and their customers with more flexibility with their cruise holiday choices than ever before.”
Further details on the New Year offers and sailings are available at emeraldcruises.co.uk/offers and scenic.co.uk/offers. Agents can also contact their local sales manager for more information – agencysales@scenic.co.uk.
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