Silversea Cruises is growing its global sales team to “propel its continued growth”.
The cruise line has welcomed cruise industry veteran Massimo Brancaleoni as SVP Global Sales who comes with 25 years of experience in the cruise industry.
Reporting to President and CEO Barbara Muckermann, Brancaleoni will drive the cruise line’s global sales strategies across all channels. Silversea’s regional managing directors will report to Brancaleoni.
Barbara Muckermann, President and CEO, Silversea Cruises, said:
“We are delighted to welcome Massimo Brancaleoni as SVP Global Sales, as we continue to bolster our global sales team to sustain our unprecedented growth trajectory.
“Massimo’s wealth of experience and his international background will prove crucial as we further strengthen our position as the world’s leading ultra-luxury cruise line.
“This is an entirely new role for Silversea, which demonstrates our commitment to continuous growth and our deep partnership with our travel advisor community.
“Massimo’s strategic expertise will prove key as he drives sales globally, across all channels.”
Massimo Brancaleoni, SVP Global Sales, Silversea Cruises, said:
“I am honoured to join Silversea Cruises as SVP Global Sales and I look forward to strengthening the cruise line’s stellar reputation as the market leader, working with the global sales team to drive growth across all markets.
“I look forward to working closely with Silversea’s travel advisor partners.
“We would not find ourselves in our leading position without their continuous support and I look forward to strengthening our partnership even more.”
Massimo Brancaleoni was previously SVP Global Sales at Costa Cruises. He was educated at the University of Economics in Genoa and the IESE Business School in Barcelona.
For more information, visit Silversea.com.
