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Study Reveals The UK’s Most Popular Cruise Lines

MSC Cruises
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Cruise Mummy has compiled a list of the most popular cruise lines in the UK according to Google Keyword Planner. The list includes 503 search terms and 67 cruise lines.

P&O Cruises topped the charts with an average of 632.71 monthly searches per 100,000 residents.

The cruise line has a wide range of ships that cater to both families and adults-only cruises and offer short trips to Europe as well as journeys spanning over a month that visit ports in Greenland or the Caribbean.

Its newest ship, the Arvia, offers year-round cruises to the Mediterranean and the Caribbean from Southampton.

Royal Caribbean International ranks second with 294.05 average monthly searches per 100,000.

Founded in Norway in 1968, Royal Caribbean is the largest cruise line by revenue and the line utilises its own private island, CocoCay, in the Bahamas on some of its itineraries.

Royal Caribbean offers departures from many European and North American ports, such as Southampton and Miami, alongside departures from Australia and Dubai.

The cruise line has revealed its highly-anticipated new ships coming in 2024; Icon of the Seas and Utopia of the Seas as well as its latest reveal – Star of the Seas.

Marella Cruises comes third with an average of 274.62 monthly searches per 100,000.

Formerly Thomson Cruises, Marella Cruises offers an all-inclusive package as standard which covers most of the drinks on offer.

Marella Cruises has a small fleet of ships operating out of Spain, Greece, or Croatia.

MSC Cruises comes in fourth with an average of 201.18 monthly searches per 100,000.

Launched in June 2023, its newest ship MSC Euribia homeports in Southampton for the winter season and brings guests to Northern Europe & the Norwegian fjords.

Ranking fifth is Celebrity Cruises, with an average of 171.42 monthly searches per 100,000.

Celebrity Cruises offers an all-inclusive package with many of their cruises with a basic wi-fi package and a drinks package with tips included.

Its newest award-winning resort at sea, Celebrity Ascent is the fourth and most innovative ship in its Edge Series, set to debut this December with industry-first “outward facing designs” and newly expanded open-air spaces.

Jenni Fielding, cruise expert at Cruise Mummy commented on the findings:

“It wasn’t until the 1960s that cruise lines started to emphasize the entertainment aspect and today a cruise ship is a hotel, cinema, theatre and holiday resort all in one.

“Cruising is still seen as more luxurious than flying to a hotel, and depending on factors like the cruise line, itinerary, and cabin, cruising is cheaper than most package holidays. The average price of a seven-night cruise can be between £500-£2000 per person.

“Due to the increase in single people travelling alone however, many lines now have a limited selection of single berths which even include balcony cabins.

“Companies are now looking to make cruising more environmentally friendly and accessible to more passengers.

“Ships are getting bigger and though some ports are restricting access, cruises are still a popular choice for those who want a luxury experience.”

Data and analysis are provided by Cruise Mummy, for more information, visit www.cruisemummy.co.uk.

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