A new survey has revealed the latest booking trends for the next generation of cruisers.
According to data from online cruise specialist Seascanner.co.uk, the next generation of cruisers are basing their booking decisions on destination and value for money.
The online travel agency revealed the findings following a survey of 320 customers, which showed that destination and value – both at 39% – are the most important considerations for those wishing to embark on a sea escape.
This was followed by onboard inclusions, such as drinks packages, at 12%, while shore excursions and cuisine scored 3%.
Seascanner has an average passenger booking age of just 42 years old – which is 24% lower than the average UK cruising age*.
The site was launched three years ago to cater for younger cruise passengers and celebrated its most successful October to date, with bookings up 98% and revenue up 124% year-on-year.
The survey also found that 48% of respondents look to cruise on a ship with a 2,000-4,000 capacity.
This includes the likes of P&O Cruises’ Britannia, Cunard’s Queen Elizabeth and Celebrity Silhouette. 26% opted for 1,000-2,000, 15% wanted 4,000 or higher, while 11% preferred smaller vessels of under 1,000.
The most popular length of stay was 14 nights, at 41%, followed by seven nights at 30% and 10 nights at 24%. Five nights or fewer and 21 nights both scored 2%, with 29 nights or more at 1%.
64% of respondents are most likely to travel with their partner, while 21% will sail with their wider family, 8% will go solo and 7% with friends.
Tony Andrews, Managing Director at Seascanner.co.uk, said: “These findings demonstrate that the next generation of cruise-goers have an innate desire to explore the world.
“Cruise lines are meeting this ever-increasing demand with innovative itineraries that showcase much-loved ports of call in new ways and lesser-known gems, giving guests the opportunity to immerse themselves in the local cultures and ways of life.
“A holiday at sea also offers unbeatable value for money, with so much included compared to land-based alternatives.”
For more information visit seascanner.co.uk.
* As reported by Cruise Lines International Association (CLIA), the industry trade association, in data published in April 2024.
