loveholidays has conducted a survey of over 2,300 holidaymakers to discover consumer attitudes towards sustainable travel in 2022.
The research revealed the following:
- 6 out of 10 travellers said that sustainable travel is important to them, supported with the will to make conscious choices in regards to travel.
- In relation to over-tourism, only 4 out of 10 said this was of importance, or that they would be willing to change their destination choice to support this.
The survey revealed who holidaymakers think should be considered responsible for preventing over-tourism:
- 37% the local government
- 36% travel companies
- 24% consumers
- 23% UK government
- 18% local people
Those aged 18 to 24 were most likely to agree that sustainable travel was important for them (65%).
The age group that was least likely to agree was the 35 to 44, at just 56%.
Love holidays also discovered what consumers believe is of the highest importance to make air travel more sustainable:
- 56% agree that sustainable aviation fuel is most important.
- 30% suggested offsetting their carbon footprint, for example, planting trees.
Those questioned believed it was the responsibility of the local governments and travel companies to prevent this, above their own.
Holidaymakers were also asked who they think should be responsible for reducing emissions and the data revealed the following:
- 39% government
- 34% airlines
- 28% consumers
- 25% travel companies
To help hotel stays become sustainable, the survey revealed that installing energy-saving technologies was most voted for (39%) followed by food sourced from nearby growers and food providers (34%) and cutting down on single-use plastic (29%).
For more information, please visit loveholidays.com.
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