Tahiti Tourisme has launched a global marketing campaign.
The Treasure Every Moment campaign will “take viewers to a side of Tahiti that many haven’t seen”, beyond the overwater bungalows of Bora Bora and into the heart of the destination.
Tahiti Tourisme said that whilst romance, exceptional hotels and crystal-clear waters remain in abundance across the islands, the new campaign goes further into the essence of the destination.
Directed by Justin McMillan and created by Tahiti Tourisme’s global creative agency Circul8, Tahiti Tourisme said that the “engaging and highly creative filmmaking leaves an emotional mark on viewers.”
Visions of cascading waterfalls paired with soaring Polynesian vocalisations make way for depictions of authentic local connections and life on the islands.
CEO of Tahiti Tourisme, Jean-Marc Mocellin, said of the campaign launch:
“Tahiti Tourisme is thrilled to see our latest global campaign roll out to showcase the incredible diversity of our destination.
“With just 236,000 visitors in 2019, which is fewer than many other similar tourist destinations receive in a week, The Islands of Tahiti is far from being a mass tourism destination and that is partially what makes it such a special place, where such authentic connections with locals and their culture are possible.
“This concept is reflected in the uncrowded and pristine environments revealed in our new campaign video, along with the revelation of many other compelling destination secrets.”
The new campaign follows in the footsteps of several major announcements from the destination, most notably the release of a new tourism strategic plan.
At the heart of the plan is the economic and cultural needs of the local population, across the vast region of 118 islands and atolls in the South Pacific.
One key pillar of the plan is to fix the rate of visitation, projected to be 280,000 by 2027. This cap would maintain a goal of a relative ratio of one inhabitant to one visitor.
This measure will ensure the visitor experience remains unrivalled in terms of pristine environment, quality of services and legendary welcome of the local population.
Find out more here: https://tahititourisme.uk/treasureeverymoment/
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