Touring Highlights has launched, catering to people wanting to experience Asia and Europe without the need to join group tours.
Barry Moore, who co-founded the multi-award winning youth travel brand Party Hard Travel in 2014, said he was inspired to set up Touring Highlights after his own travelling experience across Asia.
Touring Highlights is aimed at couples, families and friends; tours are now available to Thailand, Vietnam, Italy, Portugal, Central Europe and Spain – with the UK, USA and additional destinations in Asia and Europe available later in 2022.
“On most tours of Asia and Europe, you’ll be in a group of 15-20 people, and that’s fine for some people but others, myself included, couldn’t think of anything worse than being on a tour with 15 random people they don’t know. The alternative is organising everything yourself, but that takes a lot of time to plan, which most people don’t have,” said Barry.
“I could see the potential for a travel brand focused on adventure, culture and discovery, taking the best parts of group tours, such as seeing the highlights of a country in a short space of time and the luxury of having your hotels, flights, accommodation and coaches arranged for you, with the freedom and flexibility you get when you travel independently.
“Another big USP for Touring Highlights is that there is an activity every day during a 7-day trip. You don’t always get that with a traditional group tour. I believe there’s a niche here, for couples with children who have just flown the nest and want that adventure but security too, or families with children who want a more cultural holiday.”
Customers will receive their itinerary through the Touring Highlights app, which will deliver key information for the traveller, including flight times, coach and hotel details.
Touring Highlights is a member of Protected Trust Services (PTS), to enable it to offer regulation-compliant package travel to its customers.
The tour operator will sell packages direct to customers and through a partnership with other PTS membership, including World Travel Lounge and their 7 high street stores in the North West of England for both b2b and b2c sales.
A 7-night Touring Highlights tour of North Thailand starts at £699 per person, excluding flights.
For more information, please visit touringhighlights.com.
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