Tourism Australia Releases Virtual Tour Video In 8D

Tourism Australia has released a new 90-second immersive video, Tune into Aus.

A creative collaboration with Flight Facilities and the Melbourne Symphony Orchestra, the video combines striking footage of Australia’s unique sights, sounds and textures in 8D audio.

The live track is called Got To Have, from the iconic album ‘Live with the Melbourne Symphony Orchestra’.  

Designed to emulate the unique feeling of holidaying in Australia, the video showcases all of the incredible experiences on offer as the country prepares to safely re-open to international travel.

Tourism Australia Managing Director Phillipa Harrison said with the pandemic putting holiday experiences on hold, Tune into Aus highlights the sense of rejuvenation that travellers from around the world are seeking right now and reminds viewers of all that awaits here in Australia.

“Through the power of 8D audio, our collaboration with Flight Facilities brings to life that unique feeling you get when your Australian holiday kicks in, and we hope the video gets people all over the world excited about the return of travel to Australia,” Ms Harrison said.

Tune into Aus showcases unique moments only an Australian holiday can deliver and reminds international travellers of the diverse destinations awaiting them in Australia – the beautiful spacious landscapes, our unique native wildlife, iconic cities, and rich Indigenous culture.” 

“From the glistening white sails of the Sydney Opera House to gazing up at the darkest skies on the planet in South Australia’s Flinders Ranges, there are so many exciting holiday experiences awaiting international travellers on Australian shores.” 

Tune into Aus is the next iteration of Tourism Australia’s international content marketing program using 8D audio technology.

Australia in 8D, which launched in 2020, was a series of videos themed by colour and gave travellers around the world a taste of what it was like to experience Australia firsthand, but from the comfort of their homes. 

Tourism Australia Chief Marketing Officer, Susan Coghill said, “In 2020 we digitally immersed millions of people across the world into Australian landscapes through their screens and headphones. Our latest 8D video takes the audio effect to whole new level, with iconic sights and sounds of Australia scored by Flight Facilities’ spine-tingling track,” 

“Our new immersive digital experience aims to inspire travellers overseas to put Australia back at the top of their travel lists, and start planning their remarkable holiday Down Under.”

Tune into Aus will launch globally on Tourism Australia’s YouTube channel YouTube.com/Australia, Tourism Australia’s social channels as well as Australia.com.

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