Tourism Western Australia has launched its new global tourism brand ‘Walking On A Dream’.
Alongside a 3D billboard in London, it is also giving away two flights to Western Australia courtesy of Emirates, with a boarding pass promotion taking place across London on Monday 30th January 2023.
Members of the public will have the chance to win a dream boarding pass at Piccadilly Circus, Canary Wharf and Holland Park, one of which will be the winning ticket to WA.
The lucky winner of the boarding pass promotion two economy flights from any of its London gateways (Heathrow, Gatwick or Stansted).
The ‘Walking On A Dream’ brand invites travellers to visit Western Australia to explore its stunning landscapes and one-of-a-kind experiences.
Tourism Western Australia Managing Director Carolyn Turnbull said:
“The UK is an important visitor market for Western Australia and the Piccadilly Lights placement elevates the state as a world-class destination in a crowded travel marketplace.”
“This high-impact 3D animation presents a dreamlike, virtual experience of Western Australia on one of the most iconic billboards in the world, giving UK audiences a taste of the wondrous and otherworldly experiences and wildlife that Western Australia has to offer.”
“The UK has always been one of Western Australia’s largest international markets. Prior to the pandemic, the UK travel market was the state’s largest by number of visitors.
“In 2022, we saw visitors from the UK continue to return, with three consecutive months of growth.
“It is currently Western Australia’s largest market for international visitors and in November 2022, UK visitor numbers to Western Australia were hitting 95 per cent of pre-pandemic levels.”
The UK advertising initiative is supported by the Western Australian Government as part of the $15 million (£8.6 million approx.) launch of Walking On A Dream.
To find out more about Western Australia and the new tourism brand, please visit tourism.wa.gov.au
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