TTC Tour Brands has unveiled its enhanced Groups Programme, delivering its most significant set of improvements to date across Scheduled Groups, Custom Groups, Small Groups and Trafalgar River Cruises.
*All details correct at time of publish (07 August 2026)
Designed to make group travel easier to book, simpler to manage and more rewarding, the enhancements provide travel agents with greater flexibility, stronger benefits and an even more seamless booking experience across Trafalgar, Insight Vacations and Costsaver.
Kelly Jackson, Managing Director & SVP Sales, EMEA, TTC Tour Brands, said: “Group travel continues to be one of the biggest growth opportunities for our travel agent partners, so it’s important we make doing business with us as simple and rewarding as possible.
“These enhancements are all about removing complexity, giving agents greater flexibility and providing the tools they need to secure bookings with confidence. Whether they’re booking a scheduled departure, a completely bespoke itinerary or a river cruise, we’re making it easier than ever for agents to grow their group business while delivering exceptional experiences for their customers.”
A key feature of the enhanced programme is the expanded Custom Groups offering, one of TTC Tour Brands’ greatest competitive strengths. Designed for groups of 15 or more guests, agents can create completely bespoke itineraries tailored to their clients’ interests, travel style and budget.
From multi-generational family holidays and incentive groups to special interest travel and clubs, every itinerary is built from the ground up and supported by dedicated Groups Specialists from the initial planning stages through to departure, making complex group bookings easier than ever.
At the centre of the enhancements is a commitment to delivering a faster, more transparent booking experience.
Agents now benefit from improved booking capabilities, enhanced two-way communication and real-time availability, allowing them to secure group space more efficiently and with greater confidence. Group pricing is locked in at the time of reservation, providing greater certainty for both agents and their customers.
Agents can also combine group benefits with eligible promotional offers across TTC Tour Brands’ touring portfolio, creating stronger value for customers and helping agents remain competitive.
The refreshed Scheduled Groups programme also introduces simplified deposit and release timelines, making the booking process easier to manage from enquiry through to departure.
To support the launch, TTC Tour Brands will host dedicated training webinars, giving agents a complete overview of the enhancements across Scheduled Groups, Custom Groups, Small Groups and Trafalgar River Cruises, while demonstrating how they can maximise the opportunities available through the new programme.
For Small Groups, agents can now place holds on bookings of nine to ten guests, with additional availability accessible on request. Agents can choose from a range of benefits, including a 5% group discount, 50% off the tenth guest or an eighteenth guest travelling free.
Small Groups also remain eligible for applicable promotional offers, creating even greater value for customers.
Trafalgar River Cruises introduces its own enhanced groups proposition, featuring stackable offers, group discounts and the new Groups Amenity Points (GAP Points) rewards programme. Agents can redeem GAP Points towards onboard experiences including beverage packages, shore excursions and onboard credit.
Additional benefits include complimentary places on selected departures, flexible group structures and enhanced launch offers across the 2027 season, while 2028 river departures will open for sale in August, allowing agents to secure future group business even earlier.
Together, these enhancements represent the most comprehensive refresh of the TTC Tour Brands Groups Programme to date, reinforcing the company’s commitment to helping travel agents build a stronger, more profitable group business through greater flexibility, enhanced support and industry-leading value.
Travel agents can learn more about the enhanced Groups Programme via their Travel Agent Portal: https://agents.ttc.com/en-gb/groups/groups-home-page
