TUI is adding five hotels to its TUI BLUE portfolio for UK customers. The new properties are in Croatia, Madeira and Egypt, with openings planned for summer 2027 and summer 2028.
All details correct at the time of publication (12 November 2026).
Two hotels will join in Croatia and Madeira in summer 2027. They are TUI BLUE Diane and TUI BLUE Calheta Beach.
Egypt will also welcome two new hotels in summer 2027: TUI BLUE Vistamar and TUI BLUE Makadi Oasis. TUI BLUE Palace Sharm will follow in summer 2028.
The additions give agents more choice for different types of customers. Options include an adults-only Red Sea escape, a family resort with free waterpark entry and a beachfront hotel on one of Madeira’s rare sandy beaches.
TUI BLUE now has more than 100 hotels worldwide. Alongside Sensatori by TUI BLUE and Holiday Village, it is one of TUI’s most popular own hotel brands with British holidaymakers.
Every TUI BLUE hotel has BLUE Guides on site. Guests can also use the BLUE App to access hotel information, local tips and hundreds of free activities.
TUI BLUE Diane, Brač, Croatia (summer 2027)
TUI BLUE Diane will become the fifth TUI BLUE hotel in Croatia. The property sits right on a pebble beach and is within walking distance of Supetar’s harbour, shops and restaurants.
It will initially open with around 120 rooms. This will increase to 155 rooms from 2028.
Facilities include a seafront swimming pool and an all-inclusive restaurant with a sea-view terrace. Guests can also enjoy weekly themed dinners. Some rooms and suites feature private plunge pools or access to shared pools.
Lead-in price: From £883 per person, based on a family of four sharing, all-inclusive, flying from London Gatwick in July.
TUI BLUE Calheta Beach, Madeira (summer 2027)
This 153-room hotel offers something few properties in Madeira can match: direct access to the beach.
It sits between sheltered lagoons and the Atlantic on the island’s sunny southwest coast. Facilities include a sea-view swimming pool, three restaurants and a spa. Evening entertainment is also available.
The hotel is also a good base for customers who want to explore Madeira’s mountains and walking routes.
Lead-in price: From £1,245 per person, based on two adults sharing, all-inclusive, flying from Manchester in June.
TUI BLUE Vistamar, Safaga, Egypt (summer 2027)
TUI BLUE Vistamar is an adults-only hotel in the Hurghada region. It features a 300-metre private sandy beach, two swimming pools and a spa.
Guests can also choose from three restaurants and four bars. Daily watersports are available, while swim-up rooms provide another accommodation option.
Lead-in price: From £1,048 per person, based on two adults sharing, all-inclusive, flying from East Midlands in July.
TUI BLUE Makadi Oasis, Egypt (summer 2027)
TUI BLUE Makadi Oasis adds another family-friendly option to the portfolio. The hotel has four swimming pools, family activities and a private sandy beach around five minutes away.
There is also a waterpark nearby, with more than 50 slides. Entry is included in the stay, and guests can use the free shuttle service to get there and back.
Lead-in price: From £873 per person, based on a family of four sharing, all-inclusive, flying from London Luton in July.
TUI BLUE Palace Sharm, Egypt (summer 2028)
TUI BLUE Palace Sharm will add another hotel option in Sharm El Sheikh, one of Egypt’s best-known Red Sea resorts.
The destination is popular with customers looking for warm weather and beach holidays. It is also known for its coral reefs, diving and snorkelling opportunities.
What’s included in the holiday price?
All quoted prices include flights, accommodation, overseas transfers and 23kg of hold baggage per person.
TUI highlights growing hotel choice for UK customers
Chris Logan, TUI UK’s Commercial Director, said: “TUI BLUE is one of our strongest brands with UK customers, and these five hotels give agents even more to sell across Europe and the Red Sea.
“Whether a customer wants an adults-only escape in Egypt, a family holiday with a free waterpark or a beachfront break in Madeira, there’s a TUI BLUE to match. Because we take care of so much of the experience ourselves, from our own hotels to flights, kids’ clubs, activities and experiences, agents can book with confidence, knowing their customers are looked after from start to finish.”
TUI BLUE hotels are designed around personalised holidays. They combine the convenience of a modern resort with food inspired by the destination, local experiences, wellness and a wide range of activities. Guests can choose to do as much or as little as they like.
TUI Group owns more than 460 hotels and resorts. It also operates across the wider holiday experience, including airlines, tour operators, travel stores, cruises and destination experiences.
For more information, visit www.tuigroup.com.
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