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TUI Announces New Tours & Activities Partnership

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TUI Group is the new Tours & Activities partner of Sercotel, a leading hotel chain with ninety-five 3 and 4-star hotels and apartments in key cities across Spain and Andorra.

TUI’s Tours & Activities digital platform has been integrated with the Sercotel website, complementing the accommodation offering and ensuring a seamless customer experience.

Via the platform, customers can access hundreds of experiences across Spain and Andorra in all destinations where there are Sercotel properties, from Barcelona and Madrid to Gran Canaria or Málaga.

Sercotel Chief Commercial Officer Bernardo Losada said: “TUI provided a winning combination of great technology, strong compliance and superb products, including some amazing excursions available exclusively from TUI.”

A portfolio of excursions, activities and attraction tickets are now available, such as a guided tour of Córdoba’s Medina-Azahara, an evening of stand-up paddle on Sevilla’s Guadalquivir River, tickets to Barcelona’s Moco Museum and many more.

Sercotel is also the first hotelier to offer the recently released premium and immersive National Geographic Day Tours, with unique experiences including archaeologist-led exploration of the Guanches site in Gran Canaria, kayaking the coast of Mallorca with a marine biologist, and discovering Barcelona’s Joan Miro Foundation with an architect.

Nishank Gopalkrishnan, Chief Commercial Officer at TUI Musement, the Tours & Activities division of TUI Group said: “This partnership not only reinforces our position as the B2B partner of choice for Tours & Activities but demonstrates the quality of our product portfolio, including a selection of highly exclusive and unique experiences.”

TUI was selected as a Tours & Activities partner for its extensive portfolio of high-quality products, and comprehensive coverage in Spain, including an array of experiences in both primary and secondary travel destinations.

TUI was able to provide unique products, such as National Geographic Day Tours.

Equally as important were the high standards of Health & Safety and sustainability, and a highly flexible and customisable digital platform solution that could be seamlessly integrated with Sercotel’s website and existing IT framework.

Visit Sercotel Tours & Activities platform: https://experiencias.sercotelhoteles.com/

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