TUI Group says that it will continue to expand its “successful and profitable” hotel segment.
The global hotel brand TUI Blue aims to grow to 300+ hotels.
The focus is on the development of new regions for expansion in Southeast Asia, China, Africa and the Middle East.
“TUI has a an unrivalled strong expertise in designing, developing and successfully operating leisure hotel brands as well as developing holiday destinations”, said Erik Friemuth, Managing Director TUI Hotels & Resorts.
“TUI Blue’s new management and franchise model allows our future partners to benefit from this and offer guests unique holiday experiences.
“Together, we aim to become the leading leisure hotel brand with more than 300 hotels worldwide.”
In the metropolis at the Arabian Gulf and Hong Kong, TUI Blue will establish its own hotel development team.
“We are delighted that Wesam Okasha, an experienced Global Head of Business Development, has joined us. Among other roles, he previously held the position of Senior Director Development West Africa for Hilton,” says Artur Gerber, Managing Director TUI Blue.
“Our dedicated team in Asia has already started and has successfully managed to sign contracts for the first TUI Blue hotels in China.”
The company said that the TUI BLUE model offers partners the opportunity to increase the performance and revenue of their hotels, optimise costs and make hotel operations even more efficient.
The company plans to leverage on it operational expertise and marketing and sales power with 27 million customers per year and will provide access to a digital hotel platform.
A website has been specially designed for hotel partners and investors, offering further information and contact options.
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