TUI has launched its Summer 2028 programme, giving families the chance to get ahead on their next big holiday with one million free kids’ places available across 16 destinations.
*All details correct at time of publication (16 October 2026)
The offer spans some of Britain’s favourite holiday spots, from the Balearics, Canaries, Greece and Turkey to Florida, with families able to save on selected breaks when booking early.
Families with their hearts set on the Caribbean will need to move quickly as free kids’ places to Mexico, the Dominican Republic and Jamaica* are only available on bookings made by 16 November 2026.
Free kids’ places across the other destinations are available while they last, but the earlier families book, the more choice they’ll have.
A free kids’ place can cover the child’s flight, accommodation and coach transfers, as well as food and drinks on all-inclusive holidays, saving families hundreds. And with flexible payment options available, including £0 deposits and payment via Direct Debit, families can easily spread the cost.
TUI’s Summer 2028 launch will include 70 destinations and 2,200 hotels, ranging from family resorts and beachfront favourites to long-haul escapes.
The launch includes a wide range of TUI’s family-focused hotel brands available to book. Holiday Villages offer all-round family fun, from kids’ clubs and sports academies to waterparks and evening entertainment.
Meanwhile, SplashWorld hotels are built around big waterparks, with slides, splash zones and pools for all ages. For adults, the Summer 2028 programme ranges from beach breaks to long-haul escapes.
Hotel options include TUI BLUE, with local experiences and dedicated BLUE Guides and TUI BLUE SENSATORI, which offer a premium five-star experience with stylish surroundings, gourmet dining and dedicated spaces for families, couples and adults.
And for couples in search of the perfect location to tie the knot, summer 2028 will also see TUI’s largest weddings programme go on sale, with 21 destinations and more than 230 venues now available.
New wedding destinations include Malta and Portugal, while Zanzibar will also feature as part of the line-up, giving newlyweds-to-be another long-haul option alongside TUI’s wider beach offerings.
TUI UK&I Commercial Director Chris Logan said:
“With one million free kids’ places available for summer 2028, families have a brilliant opportunity to get ahead and make their holiday budget go further. Selected breaks include a child’s flight, accommodation and transfers, helping customers save while still having plenty of choice.
“Booking early gives customers the widest choice of hotels, departure airports and travel dates, especially in the busy school holidays. With £0 deposits, it’s easier to spread the cost too.
“Anyone with their heart set on Mexico, the Dominican Republic or Jamaica should book by 16 November to secure a free kids’ place for summer 2028 holidays.
“With 70 destinations and 2,200 hotels on sale, there’s something for everyone, from a family adventure at a Holiday Village to a dream relaxing break at one of our Sensatoris. Now is the perfect time to start looking forward to making memories together in the sun.”
For more information, visit www.tui.co.uk.
