Riviera Travel has launched its biggest Black Friday campaign to date, with savings of up to 20% on over 75+ Riviera holidays across its River Cruise and Escorted Tour and yacht cruise programmes.
*All details correct at time of publication (23 October 2026)
Available on new bookings made between October 23rd and November 30th, the campaign includes more than 75 selected departure dates, with 4,000 places available across the promotion.
Savings are already included in the advertised online prices, with 20% off selected European river cruises, 15% off selected European tours and yacht cruises, and 10% off selected worldwide holidays. Selected solo holidays are also included.
The early launch gives agents the opportunity to re-engage customers who have been considering a 2027 holiday but were “holding out for Black Friday deals”. With limited availability, launching in late October provides a reason to secure their early booking from the widest choice of departures and cabins.
Amanda Docherty, Head of Trade UK & Ireland at Riviera Travel, said:
“For agents with customers already looking at 2027, this is a good opportunity to pick those conversations back up. There’s a broad choice of holidays included, with clear savings to help customers find something that suits their plans and budget.
“We also want agents to feel confident in what they’re recommending. Our Riviera Holiday Guarantee gives them that extra reassurance, knowing we’ll keep them and their customers informed and provide clear choices and practical support if significant changes to a holiday become necessary.”
Alongside the customer savings, agents enrolled in Riv Rewards can earn points on qualifying bookings through the recently launched trade loyalty programme on Riviera Explorer, in addition to their usual commission.
Agents earn one point for every £1 of eligible commissionable revenue when they log a qualifying booking, helping them progress towards further rewards and benefits.
Terms and Conditions
Save up to 20% on selected 2027 departures; 20% off European river cruises, 15% off European tours and ocean cruises and 10% off worldwide holidays. Offer is valid for new bookings made between 23rd October 2026 and 30th November 2026, and available to UK and Ireland customers only.
The discount applies to the standard holiday cost only. It does not apply to transport or accommodation supplements, or to any additional items purchased through Riviera Travel, including but not limited to pre-bookable or extra legroom seats, transport or accommodation upgrades, private transfers, optional excursions, airport parking and lounges, travel insurance and door-to-door airport transfers. All advertised prices already include the discount.
Discounts are subject to availability at the time of booking. All bookings are subject to Riviera Travel’s standard booking terms and conditions. Riviera Travel reserves the right to withdraw or amend this offer at any time without prior notice.
For more information and marketing materials, visit Riviera Explorer.
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