Royal Caribbean has announced the launch of Upper Deck, the cruise line’s new trade loyalty and rewards programme.
From September 3rd, travel agents in the U.K. and Ireland can earn greatly increased payouts for bookings, earning up to £500 per booking.
The rewards programme has been completely revolutionised so that, now, the higher the value of the booking, the more there is to earn.
Available on the brand’s online travel agent learning and rewards platform, Club Royal, Upper Deck propels the ease and value of earning in booking with Royal Caribbean to new heights.
Aaron Langford, Senior Sales Director of U.K. and Ireland, Royal Caribbean International, said:
“Travel partners are a cornerstone of Royal Caribbean, and we have listened to their feedback to reimagine how they are rewarded by incentivising their efforts in securing higher-value bookings.
“With Upper Deck we are excited to raise the game on the earning potential for agents supporting our business and I can’t wait to welcome more agents, both new to the brand and new to cruise, as a result.”
Royal Caribbean is rewarding agents with the following on a prepaid digital Mastercard delivered just after the booking has been confirmed:
- £15 for bookings of £2,000 or more
- £30 for bookings of £5,000 or more
- £60 for bookings of £10,000 or more
- £150 for bookings of £25,000 or more
- £500 for bookings of £50,000 or more
Additionally, Upper Deck members who make group bookings will receive a standard £10 for each reservation.
Plus, agents who book their own holidays with Royal Caribbean will receive £100 onto their Mastercard to spend anywhere they’d like.
Royal Caribbean has also introduced the Upper Deck 100, an exclusive club for agents who achieve more than £100,000 total revenue in Royal Caribbean holidays within a given year.
Beyond monetary rewards, the elite status unlocks experiences such as invitations to preview new ships, annual ship visits with their family and more.
To celebrate the new programme, Royal Caribbean will invite the top 12 agents with the highest value booking from 3 Sept. to 1 Oct. to a 5-night sailing from Miami on Independence of the Seas on 11 Nov.
The winners will enjoy everything their clients can experience, from visiting Royal Caribbean’s award-winning private destination in The Bahamas, Perfect Day at CocoCay, to trying the line-up of ways to dine, drink and celebrate on Independence before it makes its way to Southampton for a summer in Europe in 2025.
In addition to the newly enhanced earning potential through Upper Deck, Club Royal members will continue to have access to a wide range of learning modules.
They will also continue to have access to competitions, brand news and support tools, such as Royal Genie, the game-changing sales tool that easily creates personalised digital sales brochures for their clients.
Agents interested in joining the Upper Deck loyalty programme can do so by visiting the Club Royal website, watching the new, dedicated video; and accepting the terms and conditions.
Click here for more updates from Royal Caribbean on Travel Pursuit UK.
