Virgin Atlantic is increasing the availability of reward seats with two new initiatives.
The airline said the changes will “unlock more dream trips than ever before”, and provide customers more opportunities to spend their Virgin points.
The airline has launched its Guaranteed Availability initiative, which ensures reward seats available for every Flying Club member, on every flight.
Gold members also have a new benefit of Gold Reward Seats, which gives the option to turn any seat into a reward seat by using double Virgin Points.
These changes ensure all of Virgin Atlantic’s Flying Club members benefit from its latest programme updates.
Guaranteed Availability will see a minimum of 12 reward seats offered on every flight across Virgin Atlantic’s global network.
This is to ensure every Flying Club member benefits from the programme and includes two seats in Upper Class, two in Premium and eight in Economy.
Reward seats will be available to book as soon as the flight goes on sale.
Gold Reward Seats are designed with Virgin Atlantic’s most loyal members in mind, with the concept born out of customer feedback.
Even when no reward seat is available, customers will be able to convert any seat on the plane, simply by using double Virgin Points.
The new initiative is exclusive to Gold Card members and seats can be booked up to 60 days prior to departure.
If a member cannot find a reward seat available online on their desired dates, and they have a sufficient points balance, they can call the dedicated Gold Card booking line to secure their desired seat.
Siobhan Fitzpatrick, Chief Digital and Marketing Officer at Virgin Atlantic, commented:
“We’re committed to rewarding those who choose to fly with Virgin Atlantic and that means understanding the ways in which we can improve our loyalty offering.
“We knew our customers wanted more opportunities to spend their hard-earned points and our announcements today ensure they have more ways to do so.
“Gold Reward Seats are a recognition of our most loved and loyal members, and alongside our enhanced Guaranteed Availability of reward seats, underpins our commitment to ensuring our Flying Club is as rewarding as it can be.”
Throughout both Flying Club and Virgin Red there are thousands of rewards members can spend their Virgin Points on, with many starting from as little as 200 Virgin Points.
For more information, visit VirginAtlantic.com.
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